Even prior to the start of Baselworld, watch collectors and enthusiasts like were wondering how renowned watchmaker Rolex would mark the 50th anniversary of the Cosmograph Daytona. The answer was nothing short of surprising for Rolex fans – the very first Daytona in platinum with a blue and brown combination and a price tag of approximately $75000. The hallmark of the Daytona, which is the tachymeter bezel was made of Cerachrom material (a proprietary material from Rolex) and it’s corrosion-resistant ceramic that is very durable and tough. It has engraved numerals and a thin coat of platinum for the graduations which are applied by means of PVD.
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